Google's New Content Experiments API Turns Google Analytics Into A Full-Blown A/B Testing Platform

Google today launched its new Content Experiments API, a tool that allows developers to easily test their sites' content with programmatic optimization. The new API is deeply integrated with Google Analytics, so developers can use all of Analytics' power to measure their different optimizations. Indeed, as Google describes it, "this API makes Google Analytics a full-blown A/B testing platform where developers of all types can leverage the power of Google Analytics to run their experiments."

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