Facebook is updating its Pages Manager app to let businesses purchase Promoted Posts on the social network directly from their mobile device.
The new feature was one of the most common requests from business owners and will be introduced as part of an update to the app sometime Tuesday, according to a Facebook spokesperson.
Promoted Posts?are a relatively new advertising offering from Facebook, which gives brands whose pages have more than 400 likes the option to pay to have certain posts displayed more prominently in users? news feeds.
Facebook launched the Pages Manager app?for iOS back in May to give brands a way to keep track of their Facebook pages on the go. The app lets businesses post updates, pictures and respond to comments from fans all from their iPhone or iPad.
Now, with the latest update, businesses will be able to quickly research the potential reach for a particular Promoted Post and then be able to purchase it if they choose.
Source: http://mashable.com/2012/09/18/facebook-updates-pages-manager-app/
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