As a shareholding company wholly owned by Qatar government, Qnbn was the first initiative of its kind in the country and its mandate is to enable accessible high-speed communications. The company is a strategic element of the country's Vision 2030, which aims to see the country transformed through investment in advanced technologies that promote a knowledge based economy.
"Our aim is to provide high-speed fiber optic broadband coverage across 95 per cent of the country and to help empower Qatar by making it one of the most universally connected countries in the world," said Jamil Beyhum, senior director marketing communications at Qnbn.
"It is therefore imperative for us to communicate with the local audience and business communities taking the benefits directly to them, which TBWA\RAAD has demonstrated a clear understanding of."
"This is an exciting and forward thinking project, that we are delighted to be a part of," said Reda Raad, COO of TBWA\RAAD Middle East.
"The campaign is fully integrated and aims to communicate creatively Qatar wide, engaging businesses and individuals.
"Qatar continues to grow as a key geography for all sectors within the TBWA\RAAD portfolio, and this project demonstrates the team's knowledge and insight of the local market."
Source: http://www.ameinfo.com/tbwaraad-wins-integrated-qatar-national-broadband-322234
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